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New features for Range Rover to continue strong sales momentum

7th June 2007 Print
Land Rover Range Rover The Range Rover for 2008, on sale at the beginning of July, features a series of luxury touches and practical new refinements to ensure continuing appeal to customers. The improvements are expected to help maintain the strong market performance of the Range Rover, with sales in the UK in the first five months of 2007 already 20% up over last year.

“That increase is largely due to the huge popularity of the acclaimed TDV8 diesel that we introduced to the Range Rover line-up last year,” says John Edwards, Land Rover UK managing director. “The engine’s great combination of performance and fuel economy has not only powered overall Range Rover sales, but also shifted our diesel/petrol mix, especially in Europe. Most Range Rover customers who would previously have bought a V8 petrol now choose a TDV8 instead, which offers petrol-like refinement but with 32% better fuel economy.”

The list of changes for 2008 is headed by the introduction of four-zone air conditioning, which enables rear seat passengers to control their individual heating and ventilation. This is neatly complemented with ‘climate control’ windscreen and side glass which is now available in conjunction with automatic rain and headlight sensing. The special glass cuts infrared heat transmission into the vehicle, reducing heat build up when the vehicle is parked in the sun, for example, so allowing the air conditioning to function faster and more effectively on drive away.

A redesigned rear seat armrest provides extra stowage space (including a dedicated location for the optional rear seat entertainment remote control) andthere is additional leather trim on the heating and ventilation unit and centre console. There are now a total of seven real wood veneers to choose from, all sourced from sustainable forests, and additional wood veneer elements have been applied to the rear of the centre console. A matching wooden gear knob has also been introduced on some models.

The attention to detail extends to new tread-plates and revised graphics on the touch-screen and instruments. A new interior colour becomes available, called Storm, as well as two new exterior colours, Alaska White and Lucerne Green, and a fresh set of “designers’ choices” for recommended interior and exterior combinations.

Prices for the Range Rover for 2008 now start from £55,100 for the TDV8 HSE and rise to £74,900 for the V8 Vogue Supercharged SE.

As with all models in our product range, a cost for offsetting the carbon emissions for the first 45,000 miles is included in the on-the-road price. Administered by Climate Care, an independent provider, the programme ensures that the average amount of CO 2 produced by a Land Rover is offset by investments in a mixed portfolio of projects, including renewable energy, technology change and energy efficiency initiatives.

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