‘Boy racers’ not so quick off the mark in the insurance stakes
Price comparison site Confused.com has launched an awareness campaign targeting the UK’s ‘boy and girl racers’, following new research.
The study by Confused.com shows almost a third (32%) of UK ‘boy and girl racers’ are being forced to leave their new cars undriven because of difficulties with getting insurance.
The new research revealed that a significant number of drivers (40%) have received an insurance quote they thought was disproportionately expensive. In fact 14% have received such an extortionate quote that they couldn’t afford to pay, meaning their prized motors were left to rust.
The findings also revealed that nearly a quarter (22%) of boy and girl racers who received the unfavourable insurance quote did so after they’d already bought their car. In fact, over a third (36%) admitted they would buy a car that they knew they could not afford insurance for, and worry about it later.
To highlight the findings and help encourage the public, particularly boy and girl racers, to ‘think insurance’ before they buy, they have team up with recording artist Romeo to rework the garage classic ’21 Seconds’. To view the remix see: youtube.com/watch?v=fO3AiWUCtDI
The new track promotes Confused.com’s new Quick Quote service - a unique way to get an insurance quote within as little as 21 seconds, using only an email address and car registration number.
Romeo will embark on a UK–wide media campaign to target boy and girl racers around the country, who have a penchant for souped-up hatchbacks, tinted windows and bulky body kits.
The research highlighted Aberystwyth, Wrexham, Bristol, Norwich and Birmingham as the areas where the highest number of motorists admitted to having to hold on to their car after getting an insurance quote they weren’t happy with.
Confused.com’s Marketing Director Joby Russell said: “This is an issue that is rife among boy and girl racers, young and old. However, what the findings also show is that there is a wider trend amongst motorists in general, who are impulse-buying cars without checking out insurance first. This is leaving them exposed to potential premiums that they can’t afford, or even not being offered insurance at all.
“Our research shows for instance that only 19% of motorists deemed insurance as a top priority consideration in the car buying process. The ’21 seconds’ campaign aims to redress the balance and get the nation adequately covered rather than having to leave their cars gathering dust at the kerbside. ”
MC Romeo commented: “There is a growing trend among the nation’s boy and girl racers who have bought their dream set of wheels, but can’t actually go anywhere. They have either been turned down for car insurance, or offered a quote that is too expensive. I hope the campaign raises awareness of the issue, and helps these car lovers get back behind the wheel.”
Romeo was joined at the recording session by Confused.com’s mascot, BRIAN the Robot. With the remix in the bag, Romeo finished the session by challenging BRIAN to an off-the-cuff rap battle – check out the link here to see who won the war of words! youtube.com/watch?v=XnXs9vs-qbM
QuickQuote enables motorists to get an insurance quote almost instantly, at home or on the move. Car buyers can check how much they can expect to pay insuring the car they are considering buying at the show room, or while viewing the car with a private seller - avoiding any nasty surprises after they’ve committed.