Land Rover aim for the bullseye to sharpen their staff

To complement traditional manuals and learning materials, web design specialist, Netro42, was commissioned to create a new and engaging way of educating staff for this year's Land Rover Brand Challenge.

The result was a darts-based pub quiz where staff are challenged to answer sets of randomly-selected questions on technical and financial details of current Land Rover models.

After a successful launch, the game is set to played again this autumn.

Fiona Morris, of Euro RSCG Skybridge, who commissioned the quiz on behalf of Land Rover, said: “The game was a great success. Not a single glitch or error was reported, and the take up and positive feedback from participants has been exceptional. "

Netro42 also created a Land Rover version of its popular “Car Trumps” game, in which the statistics of various models are rated against each other, with players choosing what they believe to be each model’s best attributes, as in the classic children’s card game.

Netro42’s Tony Orsi said: “We’re being approached more and more by dealer groups and manufacturers who want to create fun ways of engaging with staff and customers – they’re really embracing modern technologies, which can only be a good thing.”

The Land Rover games are only available via the manufacturer, but you can play other versions of Car Trumps on newcarnet.co.uk