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NAC MG (UK) appoints first UK franchise dealers

3rd July 2007 Print
NAC MG (UK) has announced that it has appointed Luffield Cars and the Merritts Motor Group as the UK’s first official MG franchise dealers since NAC bought the company two years ago. This represents a significant step towards the commercial re-launch of the historic brand and it is anticipated that the MG retail network will expand to around 80 dealers nationwide.

The new MG TF 2-seater sportscar which recently made its public debut, will be sold from the Luffield Cars premises in Loughborough, Leicestershire, and two of the Merritts Motor Group’s Buckinghamshire-based premises in Amersham and Aylesbury. Each will have dedicated showroom space adhering to the MG’s new corporate identity guidelines which will house MG sales personnel, and a service technician.

Delighted at the unveiling of the new MG franchise dealers, Stephen Cox, Sales and Franchising Manager for NAC MG (UK) explains: “We are very pleased to welcome two very highly-experienced and well-renowned retail groups to the MG network. This is another indication of the very bright future that the brand can look forward to.”

David Wood, General Manager for Luffield Cars, which was previously a recognised MG X-Power specialist and still a popular MG service centre in the UK comments: “We feel very privileged to have been chosen as one of the founding retailers of the new MG franchise network. We are fully committed towards the development of the business and we consider the future of MG cars to be extremely exciting. We look forward to continuing to provide customers with the highest quality service, products and after-care.”

Kevin Badrick, General Manager for Merritts, a former MG Rover retailer for 10 years, states: “We are very excited to once again be associated with an iconic name which boasts such a rich heritage, and to be the one of the first confirmed franchised dealers is very special. I’m sure that the strength of the MG marque, its fantastic new products and our commitment and experience with the brand and to our customers, will prove to be an offer too good to refuse.”