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Time to get loved up with special offers on Volkswagen’s city car

29th January 2014 Print
Volkswagen up

A Volkswagen showroom is not necessarily the first place you’d think of in which to fall in love… but from tomorrow until Valentine’s Day, Retailers are hoping romance will flourish for potential city car owners, as they stage the first Love up! event.
From 30 January until 14 February, participating UK Retailers will be offering gorgeous deals on the up! city car, including one year’s free insurance and monthly payments on Volkswagen Financial Services’ Solutions personal contract plan from just £99 per month with a representative 6.4 per cent APR (worked example below), as well as up to three years’ free servicing.
The Love up! event coincides with the relaunch of Volkswagen’s ‘Tall Girl’ television advertising campaign, in which a tall lady struggles to find a suitable partner.  Eventually her new beau arrives: she expects to be disappointed due to the compact size of his car, but is delighted that the ‘surprisingly spacious’ up! accommodates a young 6’3” man who matches her stature.  To view the advert, visit
Volkswagen’s up! was launched in the UK in March 2012.  At 3,540 mm long it is one of the smallest four-seater cars on the market, but due to its clever design, packs one of the most spacious interiors, with room for four adults.  It is available in three- or five-door bodystyles and with a choice of two petrol 1.0-litre three-cylinder petrol engines or, introduced this month, with a pure electric powertrain.  Since launch it has claimed a number of prestigious awards including the What Car? Car of the Year and World Car of the Year accolades.  Prices for the up! start at £8,265 for the entry-level 1.0-litre 60 PS Take up! model.
For full terms and conditions of the Love up! event offers and to make your date with an up!, please visit your nearest Volkswagen Retailer or see

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Volkswagen up