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first direct launches Windows 8 version of ‘Banking on the Go’ app

26th June 2014 Print

first direct has launched a Windows 8 phone version of its ‘Banking on the Go’ mobile app.

This follows on from its recently added BlackBerry 10 App and means the bank’s mobile offering is now available across four platforms (iOS, Android, BlackBerry 10 and Windows 8).
The move comes as the mobile usage of first direct customers continues to increase. In March 2014 nearly 50% of all visit to first direct’s website came from a mobile device (phone or tablet), a significant increase from March 2013 (30%). If this trend were to continue, mobile visits would very quickly overtake desktop usage amongst the direct bank’s customers.
Sean Barton, Head of Digital at first direct commented: “We’re always striving to improve our mobile offering as we know that this is fast becoming our customers’ channel of choice.
“It’s important that we give our customers the opportunity to bank with us using whichever method they prefer, regardless of the mobile device they’ve chosen.