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The Jaguar Heritage Driving Experience

16th October 2014 Print
Jaguar Heritage E-Type

Jaguar Land Rover Special Operations has announced the launch of the Jaguar Heritage Driving Experience. This range of exciting driving experiences gives participants the unique opportunity to take the wheel of cars including Le Mans-racing legend Jaguar D-type, legendary E-type and Jaguar’s most potent sports car ever, the F-TYPE R Coupe.

From November 2014 the Jaguar Heritage Driving Experience opens at an established 200-acre testing facility, Fen End, in Warwickshire, where visitors will be offered the chance to drive some of these icons of Jaguar’s rich product history.

Many of the vehicles in the collection will be driven by members of the public for the very first time, having been prepared for high octane test action following Jaguar’s recent purchase of over 500 outstanding British heritage cars from a private collector.

Jaguar Land Rover Special Operations Managing Director, John Edwards, said:

“This is the first experiential offering from our new division and is the first time in Jaguar’s history that we have made a collection of vehicles of this calibre available for ‘arrive and drive’ experiences. It’s an extremely exciting new project that underscores the very essence of what Special Operations is all about – celebrating heritage with our eyes firmly on the future.”   

The collection includes many iconic Jaguars, charting over 100 years of beautiful, fast cars from pre- and post-war road racers and Le Mans champions, to later sporting saloons and grand tourers. A variety of drive packages will be available, allowing visitors to experience a particular era or to journey through Jaguar’s history right up to present day heroes such as the F-TYPE R Coupe .

Example packages include:

Jaguar Experience (ranging from £95 to £250):

From passenger rides to driving alongside a seasoned professional (including some recognisable faces from the world of motorsport), visitors can choose from individual models – including an XK150 or Mark 2 saloon – or selected pairings such as the Series 1 and Series 3 E-type. There’s also the option to drive heritage cars alongside their modern counterparts, such as an E-type with a factory-fresh F-TYPE.

Le Mans Experience (£750):

Re-live the experiences of legends such as Mike Hawthorn and Duncan Hamilton for half a day, with drives in the iconic C and D-types that dominated the world famous 24-hour endurance race in the 1950s.  This package will also feature drives in the XKSS and F-TYPE R Coupe, and includes lunch.     

Grace and Pace Experience (£2,000):

A full day of driving Jaguar Heritage legends, from post-war racers to sports saloons, coupes, roadsters and much more, including the new XFR and F-TYPE R Coupe models.  The Grace and Pace day will also feature opportunities to drive creations from the company’s Special Operations division, and includes chauffeur-driven transfers in classic Jaguar saloons to a lunch venue.

The first visitors to Jaguar’s Heritage Experience days will also be invited to exclusive guided viewings of the ‘Perfect Ten’ exhibition, installed at Fen End for a limited period following its recent launch at the Jaguar XE reveal at Earls Court, London. The ‘Perfect Ten’ is made up of iconic Jaguars selected by a distinguished panel including design director Ian Callum, Lord March of the Goodwood Estate and AC/DC front man Brian Johnson.  The selection includes the ultra-rare SS100 and the one-of-a-kind and priceless XJ13. 

More on the creation of the Jaguar ‘Perfect Ten’ can be seen in this short film:

The facility at Fen End will also feature a new branded merchandise outlet - where the recently launched Heritage ’57 Collection is available to purchase. 

Full details of the new collection may be found at:

Details of the new Jaguar Heritage Driving Experience may be reviewed at:

More Photos - Click to Enlarge

Jaguar Heritage E-Type