New brand positioning for Fiat Commercial Vehicles

Fiat Light Commercial Vehicles in the UK is changing its name and logo, as of today (Friday 29 June).

The new brand name is Fiat Professional, and the new logo underlines both the brand’s identity as a part of Fiat Group Automobiles, and its obvious international vocation.

The word Professional highlights the brand’s aspiration to give the image independent status, while at the same time accentuating its ability to respond to the needs of professional customers. The most obvious proof of this is the fact that it has represented a day-to-day ally in the working world for over a century, with a role in the economic and social development of many countries.

Fiat Professional in the UK comprises 162 dealers, more than 70 of which are specialised, working to strict standards regarding the display of new and used vehicles, with workshops specialised in maintenance and repairs, and qualified sales personnel with specific training.