How to choose the best digital menu for your hospitality business
Technology advancement has opened new avenues through which businesses can exploit innovative solutions to streamline their operations. It has impacted the quality of our lives and made it easy to access services.
Businesses in the hospitality industry have not been left behind. They are using solutions with interactive and digital ways through which customers can be served.
This has even been fueled further by the COVID-19 pandemic that has forced people to avoid physical interactions.
These solutions are the reason we have seen competitive and powerful platforms that offer more value for money. One particular innovation that is taking shape is the use of digital menus in the hospitality industry.
Businesses in the hospitality industry are trying to digitize the purchase point and adopting the use of digital menus because they are easy to use, manage, and update. However, what do you look for when choosing the best digital menu for your hospitality business?
Responsive Content
Your digital menu will be accessed across devices of different sizes and resolutions. Some people might use a mobile phone, while others use iPads and tablets. You do not need a digital menu that looks good on one device but is distorted on others.
This means that your digital menu board needs to adapt and be responsive to different screen sizes and resolutions. Your customers should access it without having to zoom in to make its content visible.
Use of Filters
When choosing a digital menu for your hospitality business, you need to look at the categories of drinks and meals that you have. Your digital menu should allow you to create these categories to make it easy for your customers.
This is important in making sure that the customers can filter by the drinks or food that they are looking for. For instance, if a customer is looking for beers, they can filter their search criteria to beers without them getting lost in the menu content.
Search Form
Imagine going to a restaurant that offers hundreds if not thousands of meals and drinks. You are looking for a drink or meal that is on the middle page of the menu. This is going to take you quite some time.
However, this is something that can be avoided with the use of a digital menu. When getting one for your hospitality business, you need to ensure that it has a search form such that if a customer wants pizza, for example, they can just type pizza on the search form and go directly to the page where they can get the pizza that they want.
Custom Images
Someone once said that a picture is worth a thousand words. Well, this is true. Visual appeal is important and does a lot in changing the perception of people and persuading them to buy something.
When it comes to digital menus, you need to make sure that you are choosing a menu that allows you to upload your images. For instance, if you are selling a mushroom pizza, you can take a photo of the best one from your chef and upload it on the menu.
Multi-Language Menus
Depending on the size of your hospitality business, you might be getting a lot of customers from different parts of the world. These are people who speak in different languages and might find it difficult to understand your language without a translator.
It, therefore, means that you need to get a digital menu that supports multiple languages, especially the most spoken ones around the globe. This way, your customers can always change it to their language of choice without any problems.
Meal and Drink Descriptions
Finally, you do not want to be selling meals and drinks without letting your customers know what they are and how they are made. The manual paper menus do not leave enough space for descriptions.
However, you can always be creative with technology. For instance, when a customer taps on a menu item, they can get a pop-up with a description of how the meal or drink is made and its ingredients. This is important in helping them understand what they are taking.
Conclusion
Digital menus are the game changers in the hospitality industry. A customer can just walk into a restaurant, scan a QR code, choose the drink and/or meal that they want and place an order without having to interact with anyone physically.
However, hospitality business owners need to make sure that they are looking at the things discussed above to make sure that they have the best menus in their businesses.
