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4 popular channels for promoting crypto

4th January 2023 Print

Promoting cryptocurrencies and crypto-related projects is becoming more and more difficult because of the increasing level of competition. Starting a crypto project is very simple nowadays, and virtually anyone with an idea can have one. This makes it harder to stand out, even if you have a worthwhile project. In this article, we're going to look at a few channels through which you can promote crypto projects, and how to use them properly.

Influencer Marketing

Influencer marketing is a very powerful channel for promoting crypto. What makes influencer marketing so efficient is that it allows you to bank on the trust the influencer has built with their audience. 

If you pick people who align with your vision, have a good product, and they actually like it, it will reflect on their commentary, and a portion of their audience is bound to check it out.

The biggest challenge for people, however, is finding a way to connect with the influencer they want or that would be the best fit for their project. If you need help there, then what you can do is work with a marketing agency for crypto that specialises in influencer marketing. These agencies will have access to a wide network of influencers and will be able to find someone who will be a perfect fit for you. 


YouTube is considered one of the best channels to promote crypto by a few people for many reasons. One of them is because of how easy it is to create content for the platform. 

Another great thing about YouTube is that it is one of the top places for people to get information about crypto, and if you have an interesting product, release lots of high-quality content, and hang around the right channels, it's only a matter of time before someone stumbles onto your channel and at least starts asking questions about your project.


Reddit is where a lot of important discussions and brainstorming sessions about crypto happen, and you absolutely need to have a strong presence there if you're trying to spread the word about your cryptocurrency project. So open an account if you haven't already, start compiling a list of top subreddits for crypto, and a few up-and-comers, and start participating. 

Try to be as useful as you can, and only jump into discussions if you understand the subject 100%. Only mention your project in a relevant context, and let people talk to you about it instead of you aggressively pushing it. This will allow it to gradually build traction as you gain more authority and credibility on the site.

SEO and Content Marketing

Having sound SEO on your website and releasing high-quality content both on your blog and those run by other people are great ways to promote a crypto project. 

Working with an agency could also work here as they can manage your content and do some outreach for you. But you can also build a solid content marketing strategy on your own if you have the skills and are ready to do the legwork. SEO, however, would be better handled by professionals, and you should definitely consider working with an agency there if you want to do anything outside of the basics.


These are some of the best channels that you can use to spread the word about any crypto project, but there are many others. So try to learn as many different methods and about as many outlets as you can, and start experimenting with different techniques and channels on your own.

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