DSA launches online video channel

The Driving Standards Agency (DSA) has announced the launch of its own video sharing channel on YouTube.

DSA has joined YouTube to publish official road safety videos on the world’s largest video sharing service, with over 100 million videos viewed every day.

Nick Carter, DSA’s Director of Strategy & Performance, said: “Using YouTube will let DSA reach a wider audience than ever before – we want to talk to our audiences on the platfortms we know they use.

“By putting our videos on YouTube, we’re catering for the growing number of people whose first choice to find information is to go online.”

Visitors to the DSA channel can embed video content directly into their own websites or blogs, put it into forums, share it by email, and even link to it through social networkingsites such as Facebook.

The channel – youtube.com/dsagov – is being used to post road safety videos which offer advice to test candidates and other road users.

Content so far includes videos of the modular motorcycle test and the Are You Ready? films for car and motorcycle candidates. During testing, it was viewed more than 42,000 times by users.

There is also an example of the new case study questions being introduced into the theory test from 28 September.

Are You Ready? is currently sent in DVD form to all candidates booking a theory test. The intention is that production of the DVD will be scaled down as more customers view it online. It will remain available on DVD on request.

DSA’s use of social media also includes a popular Twitter feed.