uSwitch.com launches car insurance price comparison and switching service

uSwitch.com, the impartial price comparison and switching website, has extended its range of personal finance channels for consumers with the launch of car insurance.

Launched in 2000, uSwitch.com now helps consumers compare prices on a range of services including gas, electricity, home phone, broadband providers and personal finance products, including credit cards, personal loans, current accounts, and now car insurance.

The car insurance market can be a complex place with more than 25,000,000 private cars in the UK all looking for competitive insurance policies. Analysis shows that the internet is fast-becoming a major route for the purchase of car insurance with more people than ever using the internet every month to research motor cover. More interestingly, almost three out of four people (72%) choose their car insurance policy based purely on price, compared to just one in ten because they held a previous policy with the insurer.

Aron Thompson, Head of Insurance at independent online price and switching comparison website, uSwitch.com, said: “The personal finance channel has been a huge success for uSwitch.com since it launched in 2004 and motor insurance, as the largest general insurance product in the UK, was the natural next step for the progression of the service. With more than 80 active insurers operating in this market, coupled with the many key developments including initiatives such as pay-as-you-drive for younger drivers, the market can be extremely overwhelming for consumers.”

By asking consumers at the outset for a comprehensive set of data on themselves and their vehicle, uSwitch.com’s car insurance comparison and switching channel will offer one of the most accurate set of results available. Consumers can click through and buy from any of the insurers listed on the results table. Premiums will be displayed by annual and monthly cost.

The aim of the channel is to have a broad mix of direct insurers, brokers and niche players to offer consumers a well-rounded share of the market.

Aron Thompson continued: “For consumers, price is still the driving factor when it comes to car insurance. While consumers should get the best price for their policy, in this market, it can be the case that you get what you pay for, and level and quality of cover is often reflected in the cost. Our aim is to help consumers easily navigate and better understand the market by providing an overview of the products best suited to them.”