Insurers further improve advertising accuracy

Commenting on the outcome of the FSA’s review of the use of saving claims in general insurance advertising, Nick Starling, the Association of British Insurers Director of General Insurance and Health, said: “We are determined that customers get the best possible deal from general insurance products. The significant improvement found by the FSA in how insurers advertise price saving claims shows the industry’s commitment to delivering what the customer expects.”

The FSA review of home and motor insurance advertising in the national press during April this year found that the overwhelming majority -94% - of advertisements from 28 firms fairly and accurately explained their cost saving claims.