ibuyeco reaches 18,000 tonnes of CO2 offsets since launch

Since its launch on World Environment Day in June, ibuyeco customers have now offset over 18,000 tonnes of CO2 as part of their car insurance policies. ibuyeco combines a competitive insurance quote and 100% offsetting of a car’s CO2 emissions compared to other ‘green’ insurance schemes which merely offer to offset 20%.

The 18,000 tonnes that have been offset are the equivalent to the annual CO2 emissions of 3,214 UK households (based on 5.6 tonnes of CO2 per home). That is roughly the equivalent to the population of Totnes, Devon.

A small additional offset fee is added to the car insurance quote to compensate for the annual CO2 emissions of the car. These emissions are calculated according to DEFRA (Department for Environment, Food and Rural Affairs) guidelines and are based on the car’s engine size, fuel type and annual mileage of the vehicle.

The 18,000 tonnes of CO2 that have been offset in the last three months have been done so in conjunction with the leading CO2 offsetting company, The CarbonNeutral Company (TCNC). TCNC funds energy efficiency and renewable energy projects at home and abroad. All TCNC projects are independently audited by KPMG for consumer’s peace of mind.

Lucy Bailey, Marketing Manager, ibuyeco commented: “We are delighted with the response so far and ibuyeco seems to resonate strongly with consumers. With UK road traffic accounting for twenty five per cent of all CO2 emissions there was huge demand for an insurance product that helped counteract the damaging effect our every day use of the car was making. ibuyeco is a practical step for people to make whilst also giving them a competitive insurance quote.”