Click4Group get aggressive with Car Gap Insurance

Uniquely placed, being the only dedicated on-line, non broker Gap Insurer, Click4Gap.co.uk has seen the market share of sales diluted over the last 6 months, with an increase of multi-product affiliate sites introducing this valuable consumer insurance.

Andy Bendell, Marketing Manager for the company’s Car Gap & Warranty products said, ‘Competition is good for business, however responsible selling and accurate information is paramount when offering a consumer based insurance product, especially when offering it on-line’.

Recognising this trend of more consumer choice, Click4Gap.co.uk has just completed phase 1 of an aggressive consumer assurance programme that yesterday saw it cut its premiums across the range by up to 53%. Next month, it will launch a brand new consumer friendly website, that will not only provide greater flexibility and understanding of this valuable insurance, but will widen its market presence by providing Car Gap Insurance to both taxi drivers and driving instructors, which was previously unavailable. Consumer demand has also led to options for upgrades to an Excess Buster being introduced. Customers also have the choice of calling the dedicated helpline for additional information.

‘We believe our underwriting capability, products, service, choice and attention to detail position us uniquely in the marketplace. There is no other provider that can offer all these qualities and deliver the consumers’ demands so accurately, swiftly and responsibly, as Click4Gap.co.uk’