Going green could push you to the red

Motorists who choose ‘eco-friendly' car insurance could end up paying more than they bargained for in their bid to be environmentally-friendly, says moneysupermarket.com.

The UK's leading price comparison site reveals premiums for eco-friendly car insurance could cost motorists nearly 150 per cent more than a standard policy. Brits driving an eco-friendly Toyota Prius will pay £319 for annual motor insurance with Swiftcover. For cover with a green insurer who will offset your carbon emissions you will have to pay a hefty premium; with policies ranging from £490 to £785 - a possible increase of up to £466 or over 146 per cent more.

For those getting behind the wheel of a conventional car, standard insurance with Swiftcover costs £388 while insurance from a green insurer could see you paying between £474 and £771; a maximum increase of up to £383 or over 99 per cent more.

Andy Leadbetter, managing director of insurance at moneysupermarket.com, said: "I applaud the environmentally conscious among us, but insuring yourself with an eco-friendly car provider may not be the best place to start. Shopping around for the best value motor insurance for your circumstances is crucial, and then if you can afford it, you could donate the money you save to an eco-friendly charity of your choice. Brits are watching every penny at the moment and paying over the odds can be a hard pill to swallow.

"As with any insurance policy it is essential to read the small print to ensure that not only the price is right, but the levels of cover provided are correct as well. Consumers should be aware of the differing levels of cover a policy allows and make an informed decision on what is most suitable. Most policies will offer benefits such as rescue cover, courtesy car and new car replacement, but the amount of personal belongings cover and foreign country cover may vary. Being fully aware of these policy details means motorists will ensure the peace of mind of getting the best value for their needs and remain safe in the knowledge they are dong their bit for the environment as well."