Insurer tackles nation’s irritation with loyalty not being rewarded

MORE TH>N launches two new initiatives designed to reward customer loyalty – free home contents cover and two month’s free car insurance cover … for life.

In a market place where existing customers feel that new ones always get the best deals, MORE TH>N has launched new home and car insurance initiatives offering a great deal to both.

All new buildings insurance customers will get free contents cover for the life of their policy, or until they make a contents claim. Even if they do make a claim, they are still able to ‘win back’ free contents cover if they do not claim in the following year.

In addition, all new car insurance customers will get one month’s free cover. And if they haven’t made an at fault claim by the time they renew their insurance, they’ll qualify for two month’s free cover. They will continue to get two month’s free cover each and every time they renew their policy, as long as they haven’t made an at fault claim.

The new initiatives have been developed following extensive customer research and are due to launch on 06 January 2008. Dowshan Humzah, product director at MORE TH>N, commented: “People told us that they wanted to be rewarded for their loyalty. That’s why we’re giving customers free contents cover or two month’s free car insurance not just once but every year they stay insured with MORE TH>N.”