Sheilas’ Wheels reshapes home insurance to fit modern women

The female-focused Sheilas’ Wheels brand will move beyond car insurance for the first time next week (launch Sunday 3 February 2008) and aims to reshape people’s expectations of home cover with the launch of Sheilas’ Wheels home insurance.

The competitively-priced product includes unique features for a standard home cover product that have been designed to appeal strongly to women, although men can also buy it. These features focus on improving key elements of traditional home cover that are important to women but not always considered by men.The benefits of Sheilas’ Wheels home insurance include:

Free online access to the CreditExpert identity fraud detection and assistance service provided by Experian worth £80 per year. Available to all customers, Experian will monitor credit reports and provide alerts to help customers detect potential fraudulent activity. The service offers expert assistance in the event of a customer falling victim to identity theft to help restore their credit record and it is available free for the life of the policy.

Alternative accommodation in the event of lost utilities to the home – cover that would have helped the 200,000 people who lost water, gas and/or electricity in last summer’s Gloucester floods, despite not being flooded themselves.

New-for-old cover on clothes so that depreciation and wear and tear reductions are not applied to claims for clothing stolen or destroyed in the home.

A Defaqto Five Star rated product.

High limits on key areas of cover including lock replacement, garden and outbuilding contents, home office equipment, liability and deeds/documents.

Unlimited buildings sum insured as standard.

An online discount of 15% for both buildings and contents cover.

Both home emergency cover and pest cover can be added onto the policy for an additional premium.

In addition, the Family Legal Protection option with the policy – free for one year when bought online at sheilaswheels.com - has been extended to include assistance in finding emergency registered childminders while the insured person is attending jury service, and legal representation for a customer’s child if he/she does not gain entry to the school of their choice.

Jacky Brown, spokeswoman for Sheilas’ Wheels home insurance, said:“Traditional home cover has moved little with the times and until now has been unisex in its blandness. Sheilas’ Wheels home insurance is a very serious female-focused product in the wrappings of a sassy brand. “We’ve made sure that we know what women want when it comes to home insurance and understand the concerns and priorities of today’s modern woman – whether they’re single, a wife, a partner or a mother. This is a great value, quality product that we expect will rewrite the rules on what women and their families should expect from their home insurance policies.”