MORE TH>N: Sainsbury’s “massive discount” on home insurance

Sainsbury’s has rolled out a seemingly appealing discount offer for new customers, but look closer and it’s easy to see the deal is just another short-lived, headline-grabbing promotion.

Essentially, the offer is 25 percent discount for joint buildings and contents cover, with an extra 10 percent off for buying online. But only those fortunate enough to buy before 26th May will be able to benefit, and furthermore as the offer is only applicable in the first year customer loyalty is not rewarded.

Keith Maxwell, Product Manager at MORE TH>N, said: “MORE TH>N seeks to attract new customers with great offers but also reward their loyalty every year through new initiatives such as Free Contents cover for Life - worth an average £100 per year. It also offers a 20 percent discount when the customer buys over the phone or 25 percent when they buy online. Existing MORE TH>N customers are also rewarded for their loyalty through a range of exclusive discounts at a number of leading high street retailers.“

For more information on MORE TH>N home insurance, visit morethan.com.