Reader’s Digest selects Lloyds TSB Insurance

Lloyds TSB Insurance has become Reader's Digest's General Insurance partner. The deal, which will run for a five year term, will see Lloyds TSB Insurance providing Home and Motor Insurance to customers of Readers Digest. All products will be available direct and online.

Paul Eustace, Head of Corporate Partnerships at Lloyds TSB Insurance, said: "We are delighted to have been selected as General Insurance partner for Reader's Digest Financial Services. With a fast growing portfolio, this deal demonstrates our flexibility in developing tailored solutions for our partners and further cements our position in the corporate partnership arena."

Michael Brown, Reader's Digest spokesperson, commented: "Reader's Digest is one of the UK's most trusted brands and we are confident that our partnership with Lloyds TSB Insurance will reinforce this and ensure our customers benefit from a much wider General Insurance product offering".