MORE TH>N: Direct Line's 50% discount on home insurance

It's great to see insurance companies offering deals during the economic downturn but it is important that homeowners buy wisely and not be dazzled by short-term discounted gimmicks.

For the best deals, homeowners should look for offers that will reward their loyalty not just in the short-term but for years to come.

Pete Markey, Marketing Director at MORE TH>N, said: " MORE TH>N seeks to attract new customers with great offers but also reward their loyalty every year. For the last 12 months we've offered all new buildings insurance customers £75,000 worth of contents cover absolutely free - worth on average £100 a year and have continued the offer into 2009.

"MORE TH>N offers a 20 percent discount when the customer buys over the phone or 25 percent when they buy online. Existing MORE TH>N customers are also rewarded for their loyalty through a range of exclusive discounts at a number of leading high street retailers."