LV= joins Gocompare.com home insurance panel

LV= has announced its home insurance policies would now be available on the Gocompare.com website.

LV= has ambitious growth plans for its general insurance business and has outlined a growth plan focused on becoming a top five general insurer by 2012 with the web a key channel to achieving this target. LV= home insurance is also available direct from LV.com and via moneysupermarket.com and confused.com.

Paul Wishman, Group eCommerce Director at LV=, commented: "We are very pleased to add our home insurance policies to Gocompare.com. We added car insurance in May last year and we have seen some really great sales results. Gocompare.com is quickly becoming one of the key online destinations for consumers wanting to compare products. Their policy of offering product comparisons alongside the price means that consumers are able to choose on product benefits as well as the most competitively priced policy. This is highly important in home insurance because the cover levels can vary so greatly.

"We believe our five star Defaqto rated home insurance policy will prove to be a popular choice for consumers using Gocompare.com as their approach to comparison means users are able to see what good quality products we offer as well as competitive prices."

"Customers using Gocompare will also benefit from the online discount we are currently offering."

Hayley Parsons, Chief Executive at Gocompare.com, added: "We are delighted to welcome LV= to the Gocompare.com home insurance panel. Our aim has always been to offer the customer the widest possible coverage across the market and with a large number of the UK's most competitive home insurers onboard now, users are able to compare prices and cover levels in just a few minutes. We recognise that customers want to be able to interrogate the product information as well as just compare prices and for major brands like LV=, Gocompare.com is a great platform for their products.