Home insurance quote and buy site hit with consumers

The Halifax Home Insurance Quote and Buy website was recently rated number one in the UK home insurance market in a benchmarking study by independent company, Global Reviews.

Over 1,000 consumers were surveyed to establish what's important to them when buying insurance online. This information was then used to gauge the appeal, functionality and overall effectiveness of the website compared with other market leading insurance sites. Global Reviews, an Australian company, is industry renowned for its website benchmarking reviews, working with over 70 global brands. The company also rated the Halifax Home Insurance site very highly for search engine optimisation.

Head of Products and Marketing, Lindsay Forster says: "The new website is the result of two years of dedicated work by Halifax Home Insurance colleagues. Since its launch, the website has been a huge commercial success and this acknowledgement from both our customers and Global Reviews takes us another step towards achieving our goal of becoming the UK's most recommended insurance provider."

Global Reviews Director Bertie Stevenson said: "We have been working hard with Halifax in recent months to tap into exactly what it is that consumers want to see in a quote and buy site to enable the company to deliver something of real benefit for customers. Reaching number one is a great achievement for Halifax Home Insurance and shows that their efforts have really paid off."

Customers who buy Halifax buildings and contents cover together online also benefit from a £50 'Thank You Bonus' plus £50 every year they renew, provided they remain claim free. Online customers can also receive up to 20% discount. To visit the Quote and Buy site go to halifax.co.uk/insurance/insurancehome.asp.