Engage Mutual announce new partnership with Bradford & Bingley

Bradford & Bingley have extended its product portfolio by offering its customers a Guaranteed 50 Plus Life Cover plan, in association with Harrogate-based Engage Mutual.

The partnership will see Engage and Bradford & Bingley working together to deliver a programme of targeted communications to Bradford & Bingley customers.

Andrew Haigh, Chief Executive of Engage Mutual, believes that the move will combine the strong brand and distribution of Bradford & Bingley with the excellent service value Engage provides:

"We've already enjoyed considerable success distributing our Guaranteed 50 Plus Life Cover plan through a number of leading partners and we're extremely pleased to extend our reach through another top-name financial services provider. The Guaranteed 50 Plus Life Cover plan, is a very simple, affordable product, which is ideal for those looking for life cover without the intrusion and complexities of underwriting."