L&C Mortgages' LifePROMPT service helps unlock £30m per annum

L&C Mortgages, the leading fee-free broker, calculates that those smokers who have quit with the help of the NHS Stop Smoking Service, could save over £30 million a year by reviewing their life assurance arrangements.

New non-smokers should seek out the cheaper premiums on offer to bolster the substantial cut in expenditure on cigarettes themselves.

However many may need to wait before reaping the benefits, as life assurance companies only offer cheaper premiums to those who have not smoked or used tobacco/nicotine replacement products for more than 12 months.

LifePROMPT is a new service from L&C for those that have kicked the habit but will not qualify for cheaper protection for a few months. L&C offers free whole of market advice on protection but for those not yet classed as a non-smoker, LifePROMPT offers the ability to diarise an email or text reminder for a review at the appropriate time.

Richard Morea, technical manager at L&C Mortgages says, "Life assurance is essential for many of us and in today's economic climate getting the best premium becomes even more important."