LV= launches level and decreasing term assurance online

Leading protection specialist LV= has announced that its Level and Decreasing Term Assurance products, as well as optional Critical Illness cover, are now available on the moneysupermarket.com price comparison website.

This is the first time LV= has launched its protection products online through an aggregator website. Customers can now compare LV= products against others available in the market, as well as any additional benefits that may be offered. These ‘more than a cheque' benefits from LV= include ‘Healthy Steps', an online health assessment and advice service, as well as free terminal illness cover.

Robin Willison, LV= Financial Advice Director commented: "It's great that potential customers will now be able to compare the value and features of our life insurance against a number of other providers in the market. We are conscious of the financial pressures that many people are facing at the moment, and this move will demonstrate how competitive we are, and allow consumers to get the best value cover at a price that is right for them.

"It will also highlight to customers the free support services we offer to help them through the application process and to enable them to monitor their health and improve their quality of life in simple, tangible ways."

Emma Walker, Head of Protection at moneysupermarket.com said: "We have been working with LV= through our off line advice team for five years and are now delighted to welcome LV= to the moneysupermarket.com consumer facing website, as we constantly strive to provide customers with the widest choice across the market. In the current climate it is more important than ever for customers to be able to compare prices and investigate levels of cover available. This is a great move for a protection specialist like LV= as they really are helping people to look after what they love in life by joining our platform."