The Sky's the limit with the new American Express Credit Card

American Express is launching a new travel rewards Card available from 22 May 2008. The Blue Sky Card provides 1 point for virtually every £1 spent on the card. Points can be redeemed against any travel related purchase or experiences such as flights, hotels, car rental, train travel, package holidays and cruise packages. For every 4,000 points earned on the Card, customers will be given a £50 saving against any travel related purchase made on the Card. This equates to 1.25% cashback ongoing.

There are no limits on:

The number of points that can be earned
The length of time the points are valid (no expiration date)
The type of travel available for Cardmembers to redeem their points (for example there are no timing exclusions such as blackout days or compulsory Saturday night stays)

The Blue Sky Card has the added benefit of providing protection against journey delays, cancelled flights or lost luggage:

Up to £200 for lost luggage
Up to £100 for flight delays
Up to £500 for missed flights (owing to public transport delays, accidents, transport cancellations, or car breakdown) or cancelled flights

The Blue Sky Card has no annual fee and a 0% APR on purchases for six months. The standard APR for purchases is typical 17.9% APR variable. A free additional Card is available for a family member, which makes it even quicker to earn points.

Tom Allder, Vice President UK Credit Cards, American Express, said: "Our strategy is to reward Cardmembers on an on-going basis for their spending with us. We are continually looking for innovative ways to reward our Cardmembers.

We are expecting this Card to appeal to leisure travellers, who are not only looking to get best value for their travel expenditure but also want added safeguards to ensure their journey is a smooth one."

Allder continued: "In today's economic climate, people should be looking to make their plastic work for them. With no restrictions on the choice of travel rewards, or the number of points that can be earned, we believe this credit card will be a compelling proposition for today's travellers."