Newcastle awarded for innovation in prepaid cards

Newcastle Building Society is celebrating following two wins at The Card Awards 2009 in London last week.

The prize for Best Prepaid Card Marketing Campaign of the Year was awarded to the Society and Tuxedo Money Solutions from a shortlist of five for its work promoting the MasterCard Tuxedo card and eccount.

Newcastle Card Solutions also won Best Cross-Selling Programme of the Year with White Eagle for its Prepaid Card Migrant Program targeting migrant workers with a card and telephone offering. The Society was also Highly Commended in the category for Best New Prepaid Card Product of the Year, also for White Eagle, and nominated a further three times.

The awards, hosted this year by John Humphrys, recognised excellence and best practice in the cards payment industry.

Kriya Patel, Head of Card Solutions at Newcastle Building Society commented: "We are delighted to have won two awards that recognise our innovative approach to prepaid cards. With over 160 live card schemes, we are more than equipped to deal with this expanding and increasingly popular area, and our experience in this sector is second to none. With prepaid card schemes looking set to remain in demand, we anticipate their popularity to continue throughout 2009."

Katrina Bray, Marketing Manager at White Eagle commented: "This is a great achievement for White Eagle since we were the only prepaid card company in our winning category, up against the entire cards industry."