Children get smart and save

A 'paint your own' piggy bank given to children to encourage saving has seen account openings soar by up to 70 per cent at Britannia.

Since the campaign was launched on December 18 last year, the number of FirstSaver accounts opened per day has rocketed by 70 per cent.

Take up on the Junior Saver affinity account – which is designed for young football fans - has shot up by 60 per cent a day.

And Britannia's Child Trust Fund account – which is one of the best on the market with a rate of 6.75 per cent gross/AER including bonus – has seen a 30 per cent daily increase.

The 'paint your own' piggy bank campaign has been deemed so successful in educating children about the importance of saving; it has been extended until February 19.

Tim Franklin, Managing Director of Member Business, said: "We hoped the piggy banks would give youngsters an additional incentive to save because they are fun. Britannia has some fantastic savings products for children and it is great to see children are reaping the benefits of savings."

Britannia offers Junior Saver accounts with twelve football clubs, including Arsenal, Chelsea, Liverpool and Manchester United.