Alliance Trust offers discounted £10-a-buy investment dealing

Alliance Trust Savings, the share dealing expert, has announced customers can purchase shares online for the reduced rate of £10 commission until the end of January. The offer will make it cheaper for investors to buy shares which they identify as being bargains as worldwide stock market turmoil drives down some companies’ prices.

Recent research from Alliance Trust revealed that 38 per cent of online investors are prompted to trade by world events that they think will affect share prices. The survey of more than 1,000 online investors found that men are much more likely to react to world events with 41 per cent stating it as a trigger to trade while only 27 per cent of women claim to be influenced by the outside world.

Men also prefer to follow stock tips from the papers (33%) and the internet (25%) while only 28 per cent of women rely on tips in papers with 19 per cent looking online. However, women are more likely to take investment advice from family or friends (18%) while men are less inclined to ask for help (15%).

Claudia Philips, Managing Director of Investment Dealing at Alliance Trust, comments: “While major falls across global markets clearly spell bad news overall, they can throw up selective share-buying opportunities for smart investors.”

Investors can take advantage of this online trading offer as soon as they are signed up to the Alliance Trust’s Investment Dealing service, and any purchases made will automatically have the special £10 commission rate applied.