Brits to put shares into Christmas stockings

One in four Brits (26 per cent) are considering giving a stock market investment as a Christmas gift, according to new research from Lloyds TSB Wealth Management.

The study of 2,000 adults reveals that for half (50 per cent) of those considering popping a stock certificate into a loved one's stocking, the key reason is the value for money it potentially offers and the longevity - a stock market investment could prove to be ‘a gift that keeps on giving'.

Nearly half (46 per cent), think now is a good time to buy shares as they believe prices are low, and they want to reap the benefits when the financial tide turns. And 43 per cent simply like the idea of giving a more unusual gift.

Prabal Gupta, Director of Marketing and Investments, Lloyds TSB Wealth Management said: "Many of us struggle for inspiration when it comes to buying Christmas presents and often resort to trusty gloves, slippers or socks. For more adventurous Christmas shoppers, giving stocks and shares could be an unusual alternative. An investment in someone's favourite football team or brand is sure to be a welcome surprise on Christmas morning.

"With the value of many stocks and shares having fallen in recent months, some people will be wary of stock market investments. However, for gift givers with nerves of steel, a well researched punt today could be the best value gift they have ever given."

The research revealed that 45 per cent of Brits spend an average of £10-20 per Christmas gift, with more than half (57 per cent) saying say they would spend the same amount on a stock market investment given as a Christmas present. However, over a third (35 per cent), say they would spend more on a stock market investment if they thought it would make a friend or family member more money in the long run.

Interestingly, whilst a quarter of Brits are considering giving a stock market investment this Christmas, just under half of Brits (46 per cent) say they would like to find a stock certificate in their own Christmas stockings. A quarter (26 per cent) think that receiving shares could encourage them to get involved in the stock market, 45 per cent want a quirkier gift this year, and more than half (53 per cent) simply hope to make money.

You can buy shares and funds through Lloyds TSB Share Dealing. For other Wealth Planning needs Lloyds TSB Wealth Management offers financial solutions to those with a minimum income of £60,000 per annum (£80,000 joint income) or at least £100,000 of savings and investments.

The Lloyds TSB Wealth planning service helps people to plan for specific financial goals - such as paying for education, investing in the stock market, protecting family wealth or building a retirement fund. Qualified financial advisers can put in place a suitable financial strategy to achieve financial goals, prepare for retirement and plan for the future.