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Premierline launches Direct Benefits Programme for SMEs

17th October 2008 Print
With small businesses feeling the strain of the current economic climate and looking at ways to maximise the service they receive from suppliers, Premierline Direct, the business insurance specialist, has enhanced the support it provides to its UK business customers with the launch of the Premierline Direct Benefits Programme. It’s the first business insurance provider to offer such a benefits package.

Designed with the small business owner in mind, the benefits programme offers new and existing customers an extensive choice of discounts and deals from over 50 nationwide suppliers, including Apple Store, Nationwide Autocentres, Npower, Esso and HP, helping businesses to make savings on the cost of running their company. In addition, Premierline Direct customers can also use the scheme to pass on benefits and incentives to their staff through further offers on lifestyle providers such as Laithwaites, House of Fraser, LA Fitness and Hotel Chocolat.

Premierline Direct, part of the Allianz Group, has worked in conjunction with LogBuy, a leading benefits provider, to develop the Benefits Programme for its customers. With the company providing cover to a wide range of industries from shops and offices to hotels and manufacturing and tailoring its insurance packages to meet the diverse needs of each business, the Premierline Direct Benefits Programme has also been designed to provide benefits for all industry sectors.

Katie Aston, marketing director for Premierline Direct, comments: “The Premierline Direct Benefits Programme is about adding value to our existing proposition by giving our customers access to offers which are relevant to their needs as an SME. We were keen to develop an offering that was relevant to all our customers, whatever their business and working with LogBuy has enabled us to meet our objective. The new scheme truly supports our position as a leading provider of SME insurance, offering competitively priced premiums without compromising on the service; in fact, we’re now making it even better.”

David Wall, managing director of LogBuy UK, says: “I am thrilled to announce Premierline Direct Benefits as the latest loyalty solution we have developed. It has been designed to help small business owners save time and money as it’s easy to use and instantly accessible. We negotiated each deal directly with the suppliers to ensure they are highly competitive. We look forward to developing the solution further for Premierline Direct.”

As business insurance specialists, Premierline Direct makes insuring a business quick and easy. Its team of experts understand SME’s insurance needs and can arrange cover in just one call. Policies can cover a range of risks from business contents to employers’ liability, which can be tailored with optional extras. To ensure customers receive the most competitive pricing, Premierline Direct offers a Price Guarantee, guaranteeing to beat a company’s renewal premium by 10 per cent.

Premierline Direct customers can access the benefits programme through a dedicated website premierlinebenefits.co.uk using their access code and policy number supplied in their Policy Pack.

For further information about Premierline Direct and its insurance offering, please visit premierlinedirect.co.uk