De Beers Go Live With New E-Commerce Site

De Beers is probably one of the world’s best known diamond jewellery retailers and prides itself on ensuring that every diamond in De Beers Diamond Jewellery is conflict-free and child labour free. The US site is De Beers’ first foray into online commerce and will offer a wide range of the company’s product line, including its well known bridal range and Tallisman Collection.

The eCommerce site went live on 4th June and includes Venda ImageWare which allows the customer to zoom in on specific parts of the jewellery as well as rotate it 360 degrees. Dynamic navigation on the site ensures that a visitor can carry out specific searches and narrow those down by product, price, gold colour and carat.

Dan Wagner, Chairman and CEO of Venda Ltd, said: “We are thrilled and delighted to have added de Beers on our already impressive client list. Venda’s experience not only in generating improved revenue streams for our clients but also increasing brand awareness as part of the overall marketing strategy, made the two companies natural companions. I am personally also pleased to have such an ethical company as part of the Venda stable of clients.”

Neal Sussman, Marketing Director of De Beers, said: “The US site is our first transactional site. Whilst we have previously had an online presence, we fully anticipate that the De Beers site will enable us to achieve our two main aims: generate revenue online and increase footfall in our retail locations.”

To find out more, visit DeBeers.com.