Designer brand on the hunt for the UK’s prettiest feet

Whether you’re a party animal with a penchant for killer heels or a sun goddess with more sandals than Sienna Miller, how you show off your feet confirms whether you’re a catwalk queen or a fashion faux par. But with recent studies suggesting that less than a fifth of women consider their feet attractive, designer boutique Shoe Lagoon is launching a new campaign to help revitalise our love for our precious tootsies, starting with its hunt for ‘The feet of Shoe Lagoon’.

In true designer-guru style, Shoe Lagoon is launching a modelling competition to find not just a pretty face, but someone with gorgeous legs, stunning toes and beautiful feet to become “The feet of Shoe Lagoon”.

This spectacular competition will be judged by three highly experienced industry professionals; Umbar Shakir – an International Fashion photographer, Denise Brown - a Celebrity Fashion Stylist and Diana Hickox, who is already a successful hand and foot model.
Exquisite shoes are essential in the daily life of “The feet of Shoe Lagoon” and the lucky winner will be given a pair of divine handcrafted shoes, and 2 pairs of Smart Heels to keep the shoes protected.

This stunning prize will also feature a professional photo shoot and the opportunity to select five shots to take home to show off to friends and family. And in true beauty-queen style, Jennifer Dalcie Designs will hand-make a stunning tiara for the winner.

And if holding the exclusive title of “The feet of Shoe Lagoon 2008” hasn’t already got you rushing out for a pedicure, the winner may also be invited to any of Shoe Lagoon’s exclusive events, including sample sales and fashion shows where they may be asked to make special guest appearances.

And finally, to help the winner unwind after all the excitement, a relaxing candle basket will be provided courtesy of London candle retailer Sentelle, and gifts from Nakai will include a £50 bracelet, and a coco baby vest.

But wait there’s more! The two runners up from the competition will receive a 25% discount on any purchase from Shoe Lagoon’s exclusive boutique and a beautiful jewelled headband by Jennifer Dalcie Designs.

So what are you waiting for? Put your best foot forward and enter the Shoe Lagoon competition today at Shoelagoon.com. Terms and conditions apply.