Aftershock relocates its accessories showroom

Leading retailer, wholesaler, designer and manufacturer of intricately embellished evening and day wear Aftershock has relocated its flagship accessories showroom from 78-80 Great Portland Street to around the corner 67 Mortimer Street next to its sister Aftershock garments flagship showroom. They are both within the renowned wholesale area behind Oxford Street, London.

The 750 square foot showroom was designed by top retail and residential design consultancy WINDOW run by Kristina Eriksen. Its retail clients include Dunhill, Holland & Holland, Thomas Pink, Swaine Adeney and Briggand and Proportion London. The ethos of WINDOW is to bring to each of its clients a strong and distinctive visual merchandising strategy that is true to the brand, the product and the customer.

Kristina says: “The inspiration for the Aftershock Accessories showroom was to design some strong functional elements to the space and then dress the room with strong and simple point of sale tools for displaying the merchandise. On top of the simple and fundamental basics are strong colours and bold details that are infused with contemporary and vintage fixtures and fittings.”

The showroom officially opened its doors to buyers on the 19th of May.