Is your life missing a little luxury? Why not hire it?

Its hard to avoid witnessing first hand the fun that the super rich have in splashing their cash. The roads are a brim with Bentleys, Ferraris and Porsches. The press keeps us only too well informed of the glamorous parties and holidays that celebrities seem to flitter between. Indeed, in these times of rising food, energy and mortgage bills, it can easily become too much to bear.

Thanks to erento.co.uk, however, everyone can get a taste of the high life. For those that don't have money growing on trees in the garden, it is now possible to rent a luxury lifestyle - complete with the classic cars, superbikes, gadgets, yachts, helicopters, holiday homes and even clothes.

erento.co.uk recently launched in the UK and is the world's largest online rental marketplace. It brings together hundreds of different rental companies under one roof so that it is easy to find the service you're looking for. Cars on offer range from a Ferrari 250 Testarossa Fantuzzi - a classic 1960's Le Mans racer - to a Rolls Royce Phantom or even the million pound Bugatti Veyron. Those that prefer two wheels could opt for a Ducati 1098 S - the most powerful twin cylinder motorcycle in the world.

For the aspiring lady, erento.co.uk also has a large number of designer hangbags which can be rented for as little as GBP10 per week, from leading names such as Balenciaga, Burberry, Christian Dior, Dolce & Gabbana, Louis Vitton, Marc Jacobs, Moschino, Prada. There is also a dazzling array of jewellery from leading designers such as Butler & Wilson and Hellmuth - those available include a GBP1200 citrine and silver nugget set that can be hired for only GBP40.

For those that want to live a life of luxury abroad as well as at home, there is even a luxury 48 ft sailing yacht available for rent in the Aegean sea as well as a wide range of villas and apartments all over the world - from St Tropez to Kenya.

"There are plenty of reasons why hiring makes sense but the credit crunch is now a driving factor," comments Clinton Patterson, Head of UK Operations at erento.co.uk. "By hiring instead of buying, people can enjoy aspirational goods or experiences and keep up appearances while being frugal with their finances."


erento.co.uk has experienced surging demand since it launched and is now growing 20% per week.