Fordhamwhite Hair & Beauty Holds Bad Product Amnesty

Banish bad hair days once and for all with a free consultation and 20% discount on salon products! FordhamWhite is the Soho sanctuary for beautiful hair, named as one of HAIR Magazine’s top four London salons in their prestigious awards.

The team is involved in session work including international Fashion Week shows for the likes of Prada, Miu Miu, Chanel, YSL, and Chloe, the MTV Awards, and tending to celeb clients ranging from Sienna Miller to Zoe Ball to Graham Norton.

One of the biggest gripes they hear is from clients who can’t achieve a great style at home – largely down to the lack of basic good products. “There are two essential points about what we use at the salon,” says Creative Director Ben White, “firstly, they are salon standard, and secondly, they are actually suitable for your hair type! So many people make uninformed decisions based on offers or packaging, but unless you try the products how can you be sure it’ll work for you?”

As most women have a bathroom cabinet stocked with such disappointing purchases, FordhamWhite is holding an amnesty from September to November 2007 – the perfect time for a post-summer rescue. Bring in your unwanted shampoo, conditioner and/or styling product, and enjoy a free consultation with one of the salon’s top stylists to work out exactly what your hair needs to keep it looking great, plus a 20% discount on fab new Redken products.

“You wouldn’t wash your favourite cashmere sweater in Daz,” says Ben, “and the same principles apply with haircare. You might need extra protein, moisture, or a mixture of both to stop your hair from frizzing for example – we can help you to find that dream product.”

WHAT: 20% discount on Redken shampoos, conditioners and styling products when you bring in your unwanted products*
WHEN: From September to November 2007.
WHERE: FordhamWhite Hair & Beauty, 47 Greek St, Soho, London W1D 4EE.

For more information visit Fordhamwhite.com

* Maximum of 3 products per person; like for like swap, eg shampoo for shampoo.