Sales of Toni&Guy’s Finishing Shine Spray soar

Following last Tuesday 15th April’s show – ‘How To Look Good Naked’ on Channel 4, where a number of leading shine sprays were put to the test by Gok Wan’s famous ‘Naked Army’ –TONI&GUY’S Finishing Shine Spray came top with 66% of the votes, beating the competition hands down. Since airing, Boots has seen sales soar nationwide.

The ‘Naked Army’ consumer survey is made up of team of independent women, who promise to put all products through their paces in order to determine whether or not they really work. Their views on the TONI&GUY Finishing Shine Spray were as follows:

“The smell is great and it left my hair really glossy.”

“One of my friends even asked if I was wearing a new perfume, and I said no it’s my new hair shiner.”

Formulated with reflective agents and neutralising properties, this must-have Shine Spray not only imparts a healthy shine, but it also helps to control static, refresh and illuminate dull hair.

Sacha Mascolo-Tarbuck, Global Creative Director TONI&GUY comments,
“We are delighted that the Finishing Shine Spray has received such a great response from the How to Look Good Naked team. Obviously we have every confidence in our range, but it’s really nice for it to be recognised by real women, especially on such a fantastic show.”

Toni&Guy styling products are available from all Boots stores nationwide, together with TONI&GUY and essensuals salons.

Visit boots.com and toniandguy.com to buy online.