Schwarzkopf launches innovative hair retention system for men

In an image conscious age, a full, healthy head of hair is considered to be a sign of attractiveness, youth and well-being. For an increasing number of men, thinning hair takes them away from this ideal, as the quest to look younger and fitter becomes ever more important. A rarely discussed issue, normal hair loss can often leave men feeling unhappy and lacking in confidence. Produced by established and trusted hair experts, Schwarzkopf, the new Activ M system offers a genuine and long term solution to this very real dilemma.

The unique formulation maintains the condition of the hair follicle and encourages hair growth, working to maintain a healthy scalp and, subsequently, full and strong hair.

With an innovative formulation that contains Carnitintartrate, Echinacea and Taurine, the Activ M system maintains the condition of the scalp, slowing down and reducing normal hair loss, encouraging new hair growth and strengthening existing hair. The resulting healthy scalp helps to maintain full and strong hair and over time, will encourage new growth.

The Activ M shampoo contains premium ingredients and prepares the hair for use of the tonic, improving combability and reducing stress on the hair. After rinsing, the non-greasy tonic is gently massaged into the scalp and hair can still be styled as normal. As with any grooming regime, for optimum results, the Activ M system should be used over a pro-longed period of time and the shampoo and tonic should be used in combination. At least 3 months' use is recommended to see results, with on-going use recommended to obtain optimum effects.

Designed exclusively for men, Activ M is effective where normal hair loss is caused by changing levels of hormones within the body, for example a change in levels of testosterone in men, or other factors such as diet and stress. Activ M can be used in conjunction with normal styling products.

In addition to the premium ingredients, the Activ M hair retention care system features a fresh masculine scent and sophisticated, contemporary packaging that won’t look out of place in the most stylish bathroom.

Commenting on the launch of the new Schwarzkopf Activ range, Head of Marketing, Julie Sainter, says, “We are extremely excited about the Activ M launch, which provides a real solution for men who experience thinning hair. We understand that this is a sensitive issue, but not an uncommon one, and, much like healthy gums equal healthy teeth, maintaining a healthy scalp with Activ M will encourage healthy hair - decreasing normal hair loss and encouraging new hair growth.”

Activ M for men is available nationwide in Boots and leading independent chemists. The recommended retail price for Activ is £9.99 for the shampoo and £12.99 for the tonic.

For optimum results the Activ shampoo and tonic should be used for a prolonged period, in combination, the shampoo first followed by the tonic. One product will be effective in isolation but the effects will be more significant where both products are used together.

For stockists or more information on normal hair loss, consumers can visit Activhaircare.co.uk.