Forget big hair, when it comes to colour go XXL

From a subtle change to a bold all-out transformation, colouring your hair is one of the easiest and most fun ways of expressing your inner-personality and individual style. Fancy a taste of rich chocolate brunette? Ready to release your inner-blonde or ignite your more fiery side with red? Whether you want to brighten your existing shade, or create a completely new look – when it comes to putting your crowning glory in the spotlight - Schwarzkopf Live Color XXL delivers incredible, irresistible colour.

Created with a patented formula containing highly concentrated micro-fine colour pigments Live Color XXL penetrates deep into the hair loading your strands with up to 30% more colour for permanent professional quality colour results with extra intensity and brilliant shine. And thanks to Live Color XXL’s effective sealing technology and unique built-in wash-out protection, you can also count on your new colour to be longer lasting and fade-free.

Live Color XXL is available in 15 stylish shades to choose from – from the most platinum of blondes, to the deepest of blacks – all guaranteed to give your hair beautiful, irresistible colour.

Live Color XXL is available now from Boots, Superdrug, Asda, Morrisons, Sainsbury’s, Savers, Tesco, Bodycare, Wilkinson and Independent Chemists nationwide (RRP £4.69).