John Frieda joins LatestInBeauty.com

From this week, active on-line beauty consumers can select a trial product of John Frieda’s new Weather Works Style Sealant Crème by Frizz Ease from innovative beauty trial website LatestInBeauty.com.

Profiled consumers will be able to order the Weather Works Style Sealant Crème to try, which will be sent in a goodie box within two working days to her home address. This allows her to try the products at a time and a place that makes most sense to her. Upon return, consumers will be asked to answer a few feedback questions about the product and their experiences, and receive a special offer linked to their response to make a purchase or join a brand event or activity.

About John Frieda Weather Works
Weather Works by John Frieda are three new daily use products that work together to create a shield against humidity, static, UV rays – even wind. Which means that 365 days a year, your style will look absolutely flawless. Weather Works has been developed as a regime to keep hair weather resistant, so for best results use the Weather Works Shampoo and Weather Works Conditioner before the Weather Works Style Sealant Crème.

LatestInBeauty.com is a new website dedicated to bridging the gap between the tremendous rise of on-line marketing and entertainment, and the basic need to touch, feel, smell and test new beauty products before you buy them. Targeted consumers can opt-in to try up to three products a month for free which will be sent to her home in the LatestInBeauty.com goody box. After trial, LatestInBeauty.com collects feedback and helps favourable trialists to take their brand experience further through purchase or joining brand activities.