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Detox with Cafédirect decaffeinated

18th January 2008 Print
New Year means new resolutions, and we could all use a little help to get started in the right way. Thanks to Cafédirect’s decaffeinated coffees and tea you can ease into your new regime for a healthy start to the year.

By choosing one of Cafédirect’s delicious decaffeinated hot drinks, you can curb your caffeine intake without sacrificing on taste, and because the range is 100% Fairtrade, you’ll enjoy a better kind of buzz!

Cafédirect pioneered the guaranteed minimum price to tea growers and consistently pays above the Fairtrade minimum price to all of its grower partners. It also invests its profits into training growers to become taste experts, so you enjoy the best quality hot drinks.

Thanks to specialist coffee tasters like Fatima Lopez, from Prodecoop in Nicaragua – who helped develop Cafédirect’s decaffeinated medium roast coffee – you can be sure that the only thing missing in Cafédirect’s decaffeinated coffees is the caffeine.

Festus Kaburi is one of Cafédirect’s Kenyan growing partners, whose quality tea goes into Caféadirect decaffeinated tea. He runs extra checks on all batches to ensure that every cup delivers outstanding taste.

In the words of Fatima: “Through our long-term relationship with Cafédirect we invested in coffee quality. The co-op is training young people to work in coffee. I am now the head coffee taster. This means I taste the coffees to check the quality and run a training programme for young people. It’s creating opportunities for the next generation, like me.”

Cafédirect’s range of decaffeinated Fairtrade coffees and tea includes:

Cafédirect decaffeinated organic premium instant coffee
Made from 100% organic Arabica beans, gently decaffeinated, this coffee is lightly roasted for a medium-bodied, slightly nutty flavour that you can enjoy all day long. Available in 100g and 200g jars, RRP £2.99.

Cafédirect decaffeinated medium roast fresh ground coffee
Enjoy all the smooth, rounded flavour of Cafédirect’s original Medium Roast Blend with the caffeine gently taken out. Made from Arabica beans, grown on the lush highlands of Latin America, this coffee is an easy-drinking blend for day and night. Available in 227g bags, RRP £2.99.

Teadirect decaffeinated tea
Made from tea leaves grown and harvested in Kenya, Teadirect decaffeinated tea preserves all of the bright, fresh taste with none of the caffeine buzz.
Available in packs of 80 tea bags, foil packed for freshness, RRP £2.95.

Cafédirect’s decaffeinated coffees and tea are available from most major supermarkets nationwide.

To learn more about Cafédirect’s work and products visit Cafedirect.co.uk.