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RAW - The connoisseurs’ cola

30th September 2008 Print
RAW - The connoisseurs’ cola Across exclusive bars, restaurants and retailers from Glasgow to Brighton, new Pepsi RAW is causing a stir. Discerning drinkers and mixologists have respectively started asking for and creating drinks with RAW, embracing its lighter, natural flavours. This new innovation from the recognised leaders in cola taste - Pepsi - is a unique blend of quality ingredients from natural sources including kola nut extract, apple extract and cane sugar, and contains no artificial colours, flavours, preservatives or sweeteners.

It comes in a sleek simple and stylish glass bottles ergonomically designed to sit in the palm of your hand or next to a tall glass of Rum and Raw.

Cola lovers looking for a more sophisticated and natural option, then RAW is the solution. It has a unique, lighter caramel colour and more refined cola flavour with gentler carbonation, therefore RAW compliments and enhances spirits rather than masking the taste. This allows discerning drinkers to enjoy the individual characteristics of a rich rum or smooth bison grass vodka.

Nick Wykes, one of UK’s leading mixologists, is already a huge fan of RAW and has developed these sophisticated and simple drinks:

• Rum and RAW - A rich combination of Appleton Estate 12 Year Old Rum and Pepsi RAW garnished with orange zest, set on ice.
• Tequila and RAW - Served over ice with a wedge of lime, Arette Blanco tequila brings a stripped down Mexican flavour to Pepsi RAW.

RAW is priced from 99p for a 300ml bottle in premium retailers such as Harvey Nichols, Harrods and Waitrose.

Find out more at Pepsiraw.co.uk.

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RAW - The connoisseurs’ cola