Moët leads the way in exclusive Christmas gifting

This Christmas, champagne category leader Moët & Chandon is offering consumers the opportunity to personalise bottles of champagne with crystals to celebrate the festive season within its very own pop-up boutique in central London: The Atelier Moët.

Moët & Chandon will be launching the ephemeral space in central London for the Christmas season only, from 3rd December. The Atelier Moët (which translates as Moët ‘studio’ or ‘workshop’) will be the UK’s first temporary champagne store, complete with a bottle personalisation service – giving Moët the edge when it comes to creative Christmas gifting this season.

Sally Warmington, Moët & Chandon Brand Director said: “ As the UK’s favourite champagne we are thrilled to offer this unique gifting idea to consumers who want to give their loved ones and friends something a little different to celebrate this year.”

Moët lovers and gift-buyers will be able to visit the beautiful, temporary space - located at 70 New Bond Street - to purchase a bottle of Moët & Chandon champagne, hand-customized with a requested name, monogram or the date of the customer’s choice made with CRYSTALLIZEDTM - Swarovski Elements. They will be able to purchase their bottle and arrange for home delivery the next day (£50 for 75cl bottle), or watch the artisans at work in the boutique applying the crystals by hand in order to be able to take the bottle away with them (£75 for 75cl bottle). Larger formats will also be available, up to the Nebuchadnezzar bottle (1500cl) and customers will also be able to order over the phone.

For further information, log onto ateliermoet.com.

The Atelier Moët is located at 70 New Bond Street, W1 London. Opening dates are between 3rd and 28th December 2008. The price for a 75cl bottle, next-day home delivery service is from £50, premium same-day service from £75.