Peace of mind for home buyers

Redrow’s pledge to protect the value of customers’ new homes for up to three years has been extended until the end of this month (March). The award winning homebuilder’s unique House Price Protection* promise remains available to anyone buying a brand new Redrow home and demonstrates the company’s faith in the long term value of its new homes.

House Price Protection (HPP) is a fundamental element of ‘re:assure’, a package of measures that have been designed to help make moving as easy as possible.

Redrow’s marketing director Simon Bennett explains: “We want to instil confidence in home buyers at a time when they are being bombarded with a lot of confusing and often conflicting messages about the property market in general and, more specifically, whether prices are set to rise, fall or stay stagnant over the next year or so.

“We are confident about the long term value of our homes and the benefits associated with owning a brand new Redrow home, but if a customer comes to sell their new Redrow property during the qualifying period and gets less than they paid, we will refund the difference up to 10% of the purchase price paid and for a period of up to three years from the date of legal completion.”

As well as protecting the future value of customers’ homes, the ethos of ‘re:assure’ is all about making sure people get the home they want and ensuring they feel safe and secure in the decision they’ve made. Whilst a range of different incentives may be available to ease customers into their chosen property, Redrow isn’t taking the totally deal-led approach of some of its competitors.

Simon explains: “With some developers it’s all about the deal and selling that deal to every customer they can, irrespective of whether it’s right for them and before the customer has time to stop and think whether this is really the home they want. We’re taking a different and more customer focused approach, taking time to make sure we match our homes and our incentives to every customer’s individual circumstances.

“For some, knowing that the future value of their home is protected will be important. For others, however, it may be the knowledge that we can help them sell their existing property for the best possible price – and even pay for their Home Information Pack and their estate agent’s fees – or maybe even take their property in part exchange.

“We’ve also got mortgage subsidies, 5% deposit paid schemes, help with stamp duty and legal fees, and lots more ways of helping at our disposal – but it’s all about giving customers the choices they need; reassurance that they’ve made the right decision and peace of mind at every stage of the home buying process. It’s also about making their move as easy as possible from the moment of first enquiry right through to after they’ve moved in.”

Redrow builds around 5,000 new homes annually in England, Scotland and Wales. These include everything from first time buyer starter units to family housing, luxury detached homes, contemporary city centre apartments, elegant townhouses and even refurbishment of listed buildings to create modern homes with period features.

For details of your nearest Redrow development visit Redrow.co.uk.

* Redrow’s House Price Protection is available on all plots at all developments, with the exception of its low-cost, first time buyer Debut product. It cannot be used in conjunction with any other offer or discount. Offer valid on all properties reserved up to and including 30th, 2008.