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Win somewhere to put your mark on

12th March 2009 Print
Following on from the current FindaProperty.com ‘What makes a home?’ print and online advertising campaign which is aimed at connecting people with their dream home; and as part of a continuous investment in the brand, FindaProperty.com has announced that they will be working in partnership with McDonald’s as part of their upcoming Best Chance Monopoly promotion.

FindaProperty.com will be sponsoring two £300k prizes to buy a home. The two prizes could be won via collection of the ‘Bond Street’, ‘Oxford Street’ and ‘Regent Street’ green game stickers given away with selected McDonald’s food purchases.

The Best Chance Monopoly promotion will run for 6 weeks, from 18th March- 28th April 2009. McDonald’s customers will receive ‘instant win’ or ‘collect to win’ game stickers when they purchase selected items from the menu and can collect these collect to win stickers, until they have a complete colour co-ordinating ‘set’, which they can then use to redeem fantastic prizes. The promotion is based on the Hasbro UK game of Monopoly.

As one of the UK’s leading property websites, receiving over 2.7 million visitors per month and hosting details of 650,000 properties, FindaProperty.com is the perfect partner for these home prizes as the website offers participants a chance to search and view a huge selection of potential properties across the country.

"When selecting partners for 2009 Best Chance Monopoly, we were looking for a range of inspirational partners across a wide variety of sectors and FindaProperty.com fitted the bill perfectly for their sector as they are a leading property website. It forms a perfect partnership as houses are a highly sought after prizes and we are excited to have them on board." Lucy Brindle, Brand Manger for McDonald’s.

FindaProperty.com is set to benefit from increased exposure as a result of this promotional partnership. The McDonald’s target audience include consumers from the core FindaProperty.com target audience – renters, first time buyers and young families. The McDonald’s Best Chance Monopoly promotional campaign will cross a range of media including TV, online, press and in-store.

Whether it’s a first home, a new home for a growing family or a holiday home, potential winners can easily search on FindaProperty.com with its extensive and up-to-date database of different property types complete with area information and ‘How-to-Guides’ to find help them find their prize home.

“FindaProperty.com is delighted to be working with McDonald’s and Best Chance Monopoly. We feel our brand is the perfect fit for the promotion. As part of a continuous investment in the marketing of FindaProperty.com, this promotion also fits well with our new advertising campaign where we asked people to tell us what their home means to them.” comments Sarah Boorman, FindaProperty.com’s Marketing Director.

“Last but not least, we hope to see two lucky winners purchase their dream property through the game. In a time of a downturn, it is nice to think that we could potentially help two people get on the property ladder.” adds Sarah Boorman.