Persimmon unveils new Telford development

The words stunning and opulent were invented to describe Persimmon’s newly launched showhome at Abrahams Way at Ironstone in Lawley, Telford.

Reflecting the forefront of modern interior design, the five bedroom detached Benthall home, officially unveiled by Mike Farley, Persimmon Homes’ chief executive, is a luxurious and glamorous haven and boasts an unrivalled décor and specification to appeal to the most discerning of purchaser featuring sumptuous colours and tactile fabrics.

“Abrahams Way is our flagship location at Ironstone, and to mark our sales launch of the first phase, we felt it was extremely important that the showhome was a true reflection of the quality and stature of the scheme” commented Anita Williams, sales and marketing director for Persimmon Homes West Midlands.

“We have invested heavily in this showhome and have taken particular care to reflect the true spirit of the Ironstone development in the accessories and photography used in the scheme. We are extremely proud of the standard, the style and workmanship and I’m sure it’s going to make a real impact on visitors and further tempt them to make their home at Abrahams Way. The Ironstone team are creating new homes for a new lifestyle, and Abraham’s Way is a great example of what people can expect to see as the rest of the development grows.”

Abrahams Way at Ironstone is situated at Arleston Drive. The development is less than three miles from the centre of Telford – the largest town in Shropshire – which boasts an array of leisure facilities including a shopping centre, cinema, bars, cafes, restaurants and nightlife. Perfect for commuters, Abrahams Way is well placed for the M54, M6 and M6 toll for access to Shrewsbury, to the north and Wolverhampton and Birmingham to the south. Homes on release at Abrahams Way are currently priced from £164,950.

Ironstone, which spans 70 hectares and is the largest sustainable town extension in the UK at present, will see the creation of four brand new neighbourhoods – Newdale Valley, Lawley Village, Lawley Bank and Newdale all of which will boast distinct characteristics. At their heart will be Lawley Square, the local social, business, shopping and transport centre.

The Ironstone scheme will ultimately comprise 3,300 new homes – a quarter of which will be affordable, split between shared ownership and social rented - along with offices, restaurants, bars, a primary school, parkland and shops and will fulfil 20 per cent of the growth needed to meet Telford’s housing requirements until 2018.

For further information on Abraham’s Way at Ironstone, visit Persimmonhomes.com.