Persimmon Homes - leading the way at Ironstone

The wait is over as Persimmon Homes has opened the doors to its prestigious new development in Telford – Abrahams Way at Ironstone. Incorporating a diverse mix of properties to suit every buyers’ need, Abrahams Way at Ironstone, Persimmon’s first phase, comprises 114 new homes includes a range of two, three, four and five bedroom homes.

All properties at the development, (subject to stage of construction) can be personalised via Persimmon’s Finishing Touches range whereby purchasers can choose items from a comprehensive range to add a touch of individuality to their brand new home.

Many people have been counting down to the launch of Abrahams Way and Anita Williams, sales and marketing director for Persimmon Homes West Midlands, said they won’t be disappointed with the lifestyle on offer at this groundbreaking Telford scheme. She comments: “In terms of new developments, there really isn’t anything like Ironstone in or around the region at present and house hunters are going to be delighted with our vision and plans for this site.

“Residents at Abrahams Way will be in the enviable position of having the best of both worlds on their doorstep - being close enough to the motorway and transport links to commute easily to and from Shrewsbury, Wolverhampton, Birmingham and beyond, yet still enjoying the idyllic semi-rural feeling which is being created.”

Homes on the first release are currently priced from £164,950.

For many, the launch of Abrahams Way has been highly anticipated so to reward house hunters for their patience, Persimmon is offering would-be-buyers a range of great home moving deals including the company’s highly acclaimed Part Exchange package.

Persimmon’s Part Exchange guarantees a buyer for the existing home with no lengthy ‘chains’ which are prone to failure. Persimmon buys the second hand property and the whole process, including the sale of the second hand property, is managed and monitored by the company. This eliminates a large proportion of the stress and hassle associated with moving home, leaving customers time to get on with the truly important things in life.

There are also financial benefits for the customer with savings on estate agents fees, advertising, temporary accommodation and the extra removals costs.

Ironstone is a key project for national regeneration agency English Partnerships and will create more than 3,300 new homes along with offices, restaurants, bars, a primary school, parkland and shops. Persimmon Homes is working with two of UK’s leading housebuilders to develop the 70ha site.

Ironstone will consist of four neighbourhoods – Newdale Valley, Lawley Village, Lawley Bank and Newdale, all of which boast a distinct character. At their heart will be Lawley Square – the local social, business, shopping and transport centre. The scheme will fulfil 20 per cent of the growth needed to meet Telford’s requirements for housing until 2018. A quarter of the planned homes will be affordable housing, split between shared ownership and social rented.

Public areas will be maintained to the high standards set by the Ironstone management company ensuring that the whole development benefits from the exceptional open space and public amenity proposed for the development.

For further information on the range of homes available at Abrahams Way, please visit the marketing suite on Arlestone Way, TF4 2PR. Alternatively, visit persimmonhomes.com.