Escapism in the city

Hard working professionals are being offered relaxation and escapism in Edgbaston at the end of their day - and the opening of an inspiring new show apartment will bring that message home.

The stylish new two-bedroom show apartment within Redrow’s Hemisphere development on Edgbaston Road will successfully highlight how these luxury apartments cater for the individual and are situated in a superb location.

The show apartment has been especially designed to reflect the lifestyle of wealthy professionals of all ages who love the pace of city life, and enjoy having culture, the arts and the countryside all on their own doorstep.

And as it is situated so close to Birmingham city centre and next to Warwickshire County Cricket Ground, the Midland Arts Centre and Cannon Hill Park, the appeal of this development to just such a group of people isn’t difficult to see.

Hemisphere will eventually feature 344 similar one and two bedroom apartments and penthouses, forming part of a wider mixed-use development by Calthorpe Estates. Current prices are from £149,950 for a one-bedroom apartment and from £189,950 for a two-bedroom design.

The beauty of merging with Calthorpe Estates means that residents will also have access to attractive local amenities such as a hotel, bars, restaurants and modern offices.

Redrow’s new two-bedroom show apartment flings open its doors to the public during the weekend of November 10 and 11, with background music to enhance their viewing experience and champagne and nibbles to set the party atmosphere.

Helping to highlight the upmarket lifestyle on offer, anyone reserving selected plots over the weekend will have a complimentary Bang & Olufson system installed in their new home.

Maxine Conway, area sales manager for Redrow Homes in the Midlands, said: “We have envisaged the occupant of this apartment to be an affluent professional who appreciates culture and could work in a variety of industries from the arts to law.

“Our interior designers, Birmingham-based Connections in Design, have set out to cater for someone who is design conscious and wishes to demonstrate their pride in culture and heritage within their home.

“Above all, Redrow has worked closely alongside our interior designers to create a modern artistic feel which isn’t too masculine and appeals to people from diverse cultural backgrounds.”

The Hemisphere apartment features high gloss furniture which is cleverly combined with art and antique pieces. There’s even a white baby grand piano taking centre stage in one of the bedrooms!

Maxine continues: “We visualise the buyer to be creative but also a perfectionist, so the designers have set out to combine textures with bold statements and a sense of glamour that makes you think of a party atmosphere when you enter the room.”

The master bedroom has been designed with opulent floor to ceiling drapes, antique gilt furnishings and a beautifully dressed bed.

The second bedroom creates its own statement with the presence of the white piano, while the lounge pays tribute to the golden age of the silver screen including square mirror coffee tables and lamps.

Join Redrow this weekend (Nov 10 /11) between 10am and 5.30pm to experience the lifestyle that’s available at Hemisphere. For further details log on to Hemisphere.redrow.co.uk.

For general information about Redrow and its properties visit Redrow.co.uk.