Persimmon: Defying the challenging market in 2009

Wolverhampton-based Persimmon Homes West Midlands has reported that despite the challenging economic climate, the company has seen a good start to 2009. The success, attributed to a winning formula of competitively priced homes, building the right properties in the right areas and tailored incentives to help get buyers on to, or up, the property ladder, has come as a great boost to the New Year.

Anita Williams, sales and marketing director for Persimmon Homes West Midlands, comments: "We have started 2009 in a strong position with our forward sales for 2009 up by 36 per cent when compared to the same time last year.

"These figures demonstrate that, despite the fact that house hunters are facing increased financial constraints due to the obstacles involved with obtaining a mortgage, our competitively priced homes, our newly launched ‘no deposit' scheme and our offers of Part Exchange, means purchasers are still able to move house comfortably and affordably with us."

Persimmon's ‘no deposit' incentive offers purchasers the means to buy without delay, and in most case's solicitors fees are taken care of as well. Add to this a warm welcome; a friendly and experienced approach to helping customers achieve this important purchase, and it's easy to understand why more people are choosing Persimmon.

Part Exchange is ideal for anyone who wants to move up the property ladder and this incentive couldn't be more simple, or cost effective. Persimmon will arrange for two independent local estate agents to value your existing home and will make you an offer based on their recommendations - you just have to say yes and you're free to reserve a selected Persimmon home. The added benefit of this scheme is that Persimmon pays the estate agents fees and Home Information Pack (HIP) fee on Legal Completion.

Anita continues: "What's also encouraging is the fact that visitor numbers to our developments have seen a steady increase at the end of 2008 and has continued in the New Year, which confirms that people are now actively seeking new homes.

"One of the benefits of purchasing from Persimmon, which customers have come to realise, is that we have a straight talking approach to the buying process and steer well clear of jargon. We make it clear that we can pay the deposit, advise you on a solicitor and put house hunters in touch with mortgage experts, proving that buying a brand new home is affordable, attractive and viable.

"In what has undoubtedly been a difficult year, our sales across the West Midlands region goes to show it's not all doom and gloom. We have had a successful end to 2008, a fantastic start to 2009 and we remain convinced that with interest rates at an all time historic low level it has never been a better time to purchase a new home."

Persimmon Homes is currently building new communities in Bridgnorth, Birmingham, including Edgbaston and Pype Hayes, Cannock, Darlaston, Lichfield, Rugeley, Smethwick, Stourbridge, Tamworth, Telford, Tipton, Walsall, Wolverhampton and Warstock.

For further information, log on to Persimmonhomes.com.